Measure twice.
Cut once.

Our home grown fire process.

The brief
Understanding client and the project
Business goals, target audience, market, competition, functions/features. Objective established.
Rough estimation - cost and timeline
Post briefing we arrive at an estimate. This deck includes details of types of resources project duration with an approach note.
Deep dive
The thinking - market research, users, technical dependencies
Workshops are conducted internally and with the business team to explore and align towards experience delivery.
Prototyping / User testing
Prototype features & understand flows
Most effective way to get early feedback from business and real users. Highly iterative and benefits in design stage.
UI Design
Seeing in flesh - the visual look and feel
Exploring mood boards and presenting design options to choose from. Presented in actual scale for actual device(s). The rest is an execution until final designs delivered.
Design support
Implementation & beyond
We also help with front-end development. For the design consistency to be maintained - a style guide is provided. And continued design support until post implementation review.
Tools we love.
Tools we live.
Tools we love. Tools we live.



Adobe XD






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