- User Journey

- Low Fidelity Wireframes

- Task Analysis

- Prototyping

- Interaction & Visual Design


Kutung worked with one of South India's largest regional publication, Vikatan, having over 18+ magazines, to transform its digital content. Focusing on creating a seamless reading experience, our team developed a disruptive model — Pay-Per-Article — giving freedom for regular subscribers to create a personalized reading plan.

Creating ‘pay-per-article’ Model

With Kutung's "Pay-Per Article" model, Vikatan readers have the liberty to view any content of their choice, with access to a brief synopsis of every article before choosing to purchase.

Surprising Readers

Rather than sticking to the traditional method of developing a menu of options for users, Kutung created a cloud of tags, attracting readers with curiosity and making them stumble upon other interesting content based on their selections.

Rich Reading Experience

Our design offers users a clean and rich interface, with simple configuration for content preferences during the onboarding stage.

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We have the pleasure of partnering with companies from varied sectors including Fintech, Health, Government, Security, Big Data, among many others.